The story of Coast to Coast computer products in Simi Valley, California has several exciting parts. However, undoubtedly the most exciting part of the company’s success story is the challenging journey of many employees. The founder of Coast to Coast computer products, Rick Roussin talks about second chances and recovery as he narrates his story from being an alcoholic at rock bottom to becoming a business executive at the zenith of his career.
While recovering from his alcohol addiction, Rick Roussin launched Coast to Coast computer products and began hiring people at 12-step meetings. Many of the people he hired were recovering from substance abuse but Rick was willing to take a chance with them because people had taken chances on him too. Rick’s drive to succeed and his willingness to hire recovering addicts to work in his company has been the driving force behind his organization’s success for the past 30 years.
In his 12-steps to profit interview with CNBC, Rick Roussin talks about second chances as he advises people struggling with substance abuse and companies wanting to hire those in recovery. You can read more about Rick Roussin’s story here.